Job Specification
AGRICULTURAL MARKETING SPECIALIST 4
DEFINITION
Under supervision, in the Division of Marketing and Development,
New Jersey Department of Agriculture, provides professional
marketing advice and assistance of a routine nature; assists in
the less complex market expansion and development programs
and activities; participates in the implementation of promotional
and educational activities; does related work as required.
EXAMPLES OF WORK:
Provides professional marketing advice and assistance of a routine
nature to Agricultural Commodity Councils and other commodity
and producers' groups in support of their market promotion and
development programs.
Assists in the implementation of public relations, promotions, and
publicity programs, to bring about greater efficiency and effectiveness
in the marketing of New Jersey agricultural products.
Assists in conducting consumer and retailer preference Surveys,
concerning New Jersey agricultural products, to identify changes
or new trends in the marketplace necessitating market development
program alternations.
Assists in the implementation of promotional and educational activities
such as display and recipe contests, seminars and conferences, exhibits,
and trade shows which highlight to producers, consumers, retailers, and
others the benefits of purchasing and/or using New Jersey agricultural
products.
Assists in conducting market development and merchandising
programs with agricultural buyers in local, national, and international
market areas to develop new sales for New Jersey agricultural
commodities.
Solicits the cooperation of producers, consumers, community, civic,
and government organizations in participating in agricultural promotion
and market development programs which develop interest in and
expand the sale of New Jersey agricultural commodities.
Assists in the preparation of materials for newspaper, magazine,
and outdoor advertising, as well as for point-of-purchase, news
releases, and other printed material to promote the sale and use
of New Jersey agricultural products.
Assists in the development and conduct of market promotion
and expansion programs in support of specialized agricultural outlets
such as roadside markets, community markets, and auction markets.
Assists with development and/or dissemination of information and
promotional messages through online media; identifies opportunities
for online media placements that extend traditional earned media
efforts; assist in producing digital media packages featuring video,
audio and photos for new online media opportunities.
Assists with creating content of/for social media opportunities and
results; tracks, reviews and compiles social media reports for staff
distribution; responds to consumer inquiries.
Assists in the preparation of technical reports on the results of
market surveys and other marketing projects and special events.
Drafts correspondence in the course of official duties.
Maintains essential records and files.
Will be required to learn to utilize various types of electronic and/or
manual recording and information systems used by the agency,
office, or related units.
REQUIREMENTS:
EDUCATION:
Graduation from an accredited college with a Bachelor's degree
in Marketing, Agricultural Economics, Agriculture, Agribusiness,
or Business Administration including or supplemented by at least
twelve (12) semester hour credits in marketing.
EXPERIENCE:
One (1) year of professional experience in programs of promotion,
marketing, or public relations for agricultural or other consumer
products.
NOTE: A Master's degree in any of the above fields may be
substituted for one (1) year of the indicated experience.
LICENSE:
Appointee will be required to possess a driver's license valid in
New Jersey only if the operation of a vehicle, rather than employee
mobility, is necessary to perform the essential duties of the position.
KNOWLEDGE AND ABILITIES:
Knowledge of public relations and publicity methods, procedures,
techniques.
Knowledge of communications techniques used in marketing and
promotion programs.
Knowledge of communication and advertising through social media.
Knowledge of social media and analytics software.
Knowledge of the principles, methods, and techniques of successfully
marketing farm products.
Knowledge of market development and promotion techniques as
they relate to the sale of agricultural products.
Knowledge of food distribution systems, components, and
operating systems.
Knowledge of the important farm products of New Jersey.
Ability to work effectively with a diverse population of agricultural
industry representatives, including farmers, buyers, dealers,
distributors, food processors, and other groups.
Ability to prepare appropriate, attractive, and useful promotional
material used for retail marketing purposes and advertising copy
used in various media and public appearances.
Ability to remain knowledgeable of emerging developments in
agricultural products marketing to improve the marketing of
products produced in New Jersey.
Ability to conduct marketing and paid advertising campaigns
through social media outlets.
Ability to assist in conducting verbal and written consumer and
retailer surveys.
Ability to assist in conducting consumer promotional events.
Ability to prepare correspondence in connection with New
Jersey marketing and promotion programs.
Ability to prepare clear sound accurate and informative reports
containing findings, conclusions, and recommendations.
Ability to maintain essential unit records and files.
Ability to learn to utilize various types of electronic and/or
manual recording and information systems used by the
agency, office, or
related units.
Ability to read, write, speak, understand, or communicate
in English sufficiently to perform the duties of this position.
American Sign Language or Braille may also be considered
as acceptable forms of communication.
Persons with mental or physical disabilities are eligible as long
as they can perform essential functions of the job with or without
reasonable accommodation. If the accommodation cannot be
made because it would cause the employer undue hardship,
such persons may not be eligible
This job specification is applicable to the following title code: | | Job
Spec
Code | Variant | State,
Local or
Common | Class of
Service | Work
Week | State
Class
Code | Local
Class
Code | Salary
Range | Note | | 54723 | | S | C | NE | 18 | N/A | P18 | - |
This job specification is for state government use only.
Salary range is only applicable to state government.
Local salaries are established by individual local jurisdictions.
7/13/2013 |
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